The bar on life has been lowered during this pandemic. 2021 is seemingly no better than 2020. Let’s give ourselves a break on the 110% rule. In these times, 2% more is more than enough. This empathetic campaign empowers all of us during these difficult times.
Awards
Cannes Lions: Shortlisted
Communication Arts
Applied Arts x2
PROMO MATERIAL
The Silver Snail, Toronto’s most famous comic shop, is now home to the Black Canary Espresso Bar. To let people know about the cafe within the store, we created a series of limited-edition, superhero-themed coffee sleeves and gave them away with the first 200 coffees sold.
Within an hour of launch, on the same day as the worst blizzard hit Toronto in recent memory, #SilverSnailTo became a trending topic on Twitter.
As a result, Marvel writers Dan Slott (Spiderman) and Paul Cornell (Wolverine) along with actress Kim Cattrall reached out via Twitter to request their own sleeves.
POSTER | SOCIAL | CONTEST
Nearly all zombie survivalists agree that the best way to kill a walker (aka zombie) is by destroying the brain. Throughout the past seven seasons of The Walking Dead, this has not only proven to be true, but it’s been done in the most creative ways possible.
We created a countdown with 100 ways to kill a walker for the 100th episode of The Walking Dead. Our goal was to remind viewers about the most notorious walker scenes and get them to look back at past episodes to enter our contest.
DIGITAL VIDEO | SOCIAL
Leading up to the 2018 Oscar season, nominated films were made available on the Rogers on Demand channel. To generate awareness of these great movies, we created un-skippable teaser trailers capturing dramatic moments to make the viewer want to watch more.
Lighthouse labs has seen a fall-off in enrolment in programs that focus on data as it has become a scary word. To try and break down this irrational fear we leveraged facts that pit data against things you should find more intimidating than signing up to our program.
PRINT | OOH | DIGITAL
Mercedes-Benz created a new mid-size GLC that combines the sleek lines of a Coupe with the power of an SUV. To show this off, we created a duelling ad campaign that advertised these features as two separate vehicles. Shot from the front, we introduced ‘the new Mercedes-Benz Coupe‘ and when shot from the back, we introduced it as ‘the new Mercedes-Benz SUV.’
Peller Estates has a long history of creating premium-quality wines. With the launch of their new Icewine, we focused on the sweeter moments that bring the most unlikely pairings together.
360° GUERRILLA CAMPAIGN
This campaign was created for the Toronto release date of the Coen Brothers’ Oscar nominated film, Inside Llewyn Davis.
The character Llewyn Davis has come to present day Toronto straight from 1960’s New York. He has brought the cat, and the rest of his problems with him. This guerrilla campaign will take viewers inside Llewyn Davis, using footprints of the musician’s struggle throughout the city; all of which lead to the movie premiere followed by a live folk show for a select few.
PRINT | OOH
Purolator is one of the leading shipping service providers for businesses, with employees who have a track record of going above and beyond when it matters most. A simple B2B campaign was created to showcase packages arriving, as promised.
